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  • Writer's pictureSofa Summits

Navigating the Data Trust Maze

In an age where data is often referred to as the ‘new oil’, the importance of trust in data cannot be overstated. Organizations are increasingly reliant on data for decision-making, trend analysis, and innovation. However, the growing interdependence of data systems calls for a higher level of scrutiny and collaboration.

Establishing data trust among organizations is vital to ensure that data is accurate, secure, and used responsibly. This article explores the key elements involved in establishing data trust, such as data governance, security, and collaboration, and examines recent trends and events that are shaping this landscape.

Data Governance

Data governance encompasses the policies, standards, and practices that manage data availability, usability, integrity, and security. For organizations seeking to build data trust, setting up a robust data governance framework is the first step.

Case Study: The European Union’s General Data Protection Regulation (GDPR)

GDPR, which went into effect in 2018, has had a global impact on data governance. It sets strict standards for data protection and grants individuals greater control over their personal information. The GDPR is an example of how regulatory frameworks can foster trust by ensuring that organizations adhere to universally accepted principles.

Data Quality

Trust in data is largely based on its quality. Organizations need to ensure that the data they share is accurate, consistent, and reliable.

Master Data Management (MDM)

MDM involves creating a single, trusted source of master data that can be shared among different systems and entities. Companies like Informatica and IBM have been pioneers in providing MDM solutions. By implementing MDM, organizations can significantly improve data quality and, consequently, trust.

Data Security - Defending the Digital Fort

Protecting data from unauthorized access and breaches is fundamental in building trust. Organizations must adopt cutting-edge security measures and continuously monitor their data environments.

Case Study: Capital One Data Breach

In 2019, Capital One, a major American bank, experienced a massive data breach affecting over 100 million individuals. The breach severely damaged Capital One's reputation. This case underscores the importance of robust data security in maintaining trust.


Zero Trust Security

One recent trend in data security is the Zero Trust Model. This approach assumes that any user or system, even those within the organization, could be compromised and therefore, must be verified. Companies like Google and Microsoft have been vocal advocates for Zero Trust Security.

Collaboration - Sharing is Caring

Building data trust requires organizations to actively collaborate. This includes sharing best practices, participating in industry forums, and engaging in data sharing agreements that benefit all parties involved.

Case Study: The Open Mobility Foundation (OMF)

The OMF is a global coalition of cities and partners that collaborate to govern shared mobility services like scooters and car-sharing. Through the sharing of data and best practices, OMF aims to create more efficient and sustainable urban mobility.

The Significance of Data Trust

Data trust is not just about compliance and security; it is a strategic asset that can create new opportunities and enhance innovation.

COVID-19 Data Sharing

During the COVID-19 pandemic, organizations across the globe shared data on an unprecedented scale to track the spread of the virus, develop vaccines, and implement public health measures. This collaboration underscored the significance of data trust in addressing global challenges.

Establishing data trust among organizations is a multifaceted challenge that requires a commitment to data governance, security, and collaboration. As data continues to play a central role in organizational decision-making and innovation, creating an environment of trust is essential. Through the adoption of best practices, engagement in collaborative efforts, and compliance with global standards, organizations can bridge the data trust gap and unlock new potentials.

Join us for our Data Trust online events in 2024:

Europe: 1 February 2024 more info here

Americas: 6 June 2024 more info here


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